Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results.
Social media optimization is the use of a social media for publicity to increase the awareness of a product, service brand or event.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
Google AdWords is an online advertising service where advertisers pay to display brief advertising within the Google ad network to web users.
Email marketing is the act of sending a commercial message, typically to a group of people, using email.
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.